Job Description

This is an entry-level sales position focused on the high technology sector, designed to launch a long-term career in strategic technology sales at the executive level. The Sales Analyst (SA) role is tailored for individuals eager to grow in tech sales, with a clear career progression from Sales Analyst to Sales Specialist (SDR) to Account Executive (AE). This position centers on generating leads to support Sales Specialists in building pipeline, while simultaneously providing hands-on training to prepare you for a future quota-carrying role. Note: This role is distinct from business analyst positions focused on dashboards or reporting—it’s about driving sales opportunities and learning the art of tech sales.

The Technology & Services Industry Association (TSIA) is a research association that helps technology and services organizations—both large and small—grow and advance by providing the world’s largest vault of non-public data, an exceptional peer networking community, and enabling companies to achieve unparalleled business outcomes. TSIA also hosts one of the largest technology conferences in the world, held twice a year, attracting over 3,000 service, product, and sales executives. As the technology marketplace evolves, TSIA remains at the forefront of research on topics such as IoT, SaaS, cloud solutions, and the overall transformation of software and services businesses.

Scope of Responsibilities :

As a Sales Analyst at TSIA, you will research target companies to identify specific decision-makers and key executives responsible and accountable for service lines of business. Your work will focus on creating campaign lists, analyzing companies, sourcing key contacts, understanding organizational business hierarchies, exploring new markets, and performing data entry in our CRM system. This role is a launchpad for growth in tech sales, equipping you with the skills and experience to generate high-quality leads that fuel pipeline creation for Sales Specialists, setting the stage for your advancement to a quota-carrying position.

In this role, you will build the foundational skills needed for a thriving career in sales. Through our structured training program, you’ll master sales methodologies, tactics, call strategies, and role-play exercises, all designed to prepare you for the transition to a Sales Specialist role and beyond. You’ll also gain deep insights into the latest technology trends driving new business models—particularly in software and services—and learn to leverage cutting-edge prospecting tools and technologies that empower the next generation of sales professionals.

Attributes for Success :

A successful candidate has a passion for sales and a clear ambition to advance their career in tech sales. An analytical and strategic mindset is essential, paired with the ability to process and synthesize large amounts of data. Exceptional verbal and written communication skills are required, as is a collaborative spirit—you’ll be part of a sales team dedicated to achieving revenue goals. If you’re driven to grow from Sales Analyst to Specialist to Account Executive, this role is your starting point.

Skills & Experience:

· Basic understanding of business tools like Salesforce.com, LinkedIn, Microsoft Excel

· A basic understanding of selling and the sales process (self-reading and training considered a plus)

· Exceptional writing skills, outstanding oral communication

· Meticulous attention to detail and a team player critical

· 1-3 years’ experience in sales related role preferred (sales internships considered)

· BA or BS degree, MBA preferred

Benefits :

There are many reasons why we think you’ll love being part of the TSIA team (like flexible hybrid or remote work options, a great benefits package, professional development opportunities, and unlimited paid time off, to name a few), but here are three we think you’ll be really excited about:

We’re a growth company . Since TSIA was founded in 2009, we’ve steadily grown year over year, and we continue to see growth as we expand into new markets and add new offerings to our product portfolio. As a privately-owned company, we maintain the advantage of being able to be nimble and dynamic, which empowers employees to make quick decisions, learn from mistakes, and work together as one TSIA team to accomplish our goals.

We work with the biggest and best names in tech . TSIA is the world’s leading research organization dedicated to helping technology companies of all sizes achieve profitable growth and solve their top business challenges. That means when you join the TSIA team, you’ll have the opportunity to work with tech companies from around the globe and interact with some of the top executives in the industry. And with 80% of the Fortune 100 Tech companies as our members, we have a strong foothold in the industry and are making a big impact.

We value our employees and promote from within . At TSIA, we know that the secret to providing the best experience for our members starts with happy employees. Our company culture celebrates diversity, individuality, and growth, providing you with ample opportunities to showcase your strengths with support for further developing your skills. We understand the importance of a healthy work-life balance, and pride ourselves in creating an ideal environment for you to advance your career — come grow with us! To find your role at TSIA, go to

Position Location :

Headquartered in Rancho Bernardo, San Diego, CA. Hybrid, then remote, and candidate must currently reside within commuting distance of HQ. No relocation reimbursement available. Little to no travel required. For more information:

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