Job Description

Marketing Manager

Location: Edison, NJ

Reports To: Director of Social Media and Public Relations

About the Role:

We are seeking a Marketing Manager to lead and execute day-to-day marketing initiatives across consumer and commercial segments. This role will collaborate with internal teams and external partners to drive growth, engagement, and brand visibility.

Key Responsibilities:

Marketing Strategy & Execution

• Develop and implement marketing programs to enhance brand growth across consumer and commercial segments.
• Own and manage the marketing budget, ensuring cost-effective strategies with measurable ROI.
• Oversee the execution of trade show planning, booking, and development to enhance brand presence.
• Work cross-functionally with sales teams, art directors, marketing agencies, and strategic partners to develop compelling campaigns and promotions.
• Ensure brand messaging is consistent across all channels, from digital to in-person events.

Content Development & Digital Marketing

• Lead the content strategy for emails, blogs, social media, and digital marketing to drive engagement and conversions.
• Collaborate with the Social Media Content Creator to develop compelling digital content across key platforms.
• Work with the Marketing Assistant to execute email marketing campaigns, newsletters, and blog content.
• Oversee website updates, product launches, and promotional campaigns.
• Work with the Social Media and Public Relations Director to grow the ambassador network.

Team Leadership & Collaboration

• Manage and mentor a team of two direct reports (Marketing Assistant and Social Media Content Creator), ensuring alignment on strategy and goals.
• Foster collaboration between sales, marketing, and product teams to support business objectives.
• Work with external agencies to develop and optimize public relations programs.

Qualifications & Experience

• 3+ years of marketing experience in a related industry, with a track record of leading marketing initiatives and teams.
• Experience managing direct reports and fostering a collaborative, results-driven team culture.
• Strong budget management skills with an understanding of marketing ROI.
• Proven experience in content development, digital marketing, and trade show execution.
• Familiarity with B2B and B2C marketing strategies, particularly in the cycling, outdoor, or active lifestyle industries.
• Proficiency in marketing tools, CRM software, email platforms, and social media management tools.
• Passion for cycling and an active lifestyle is a strong plus.

Why Join Us?

• Work with a passionate team dedicated to making cycling more accessible and enjoyable.
• Lead and shape marketing strategies with a dynamic team.
• Be part of a company that values innovation, sustainability, and active lifestyles.

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